"Do You Realize That - Because Of Your Enthusiasm For Making A Sale - You're Actually Losing Around 83% Of Your Potential Income?"

Take It Easy And Your Earnings Will Improve.

Dear Online Businessman,

Yes, that first statement you read is absolutely true.  Because of your overpowering zeal and ardor in making that sale, you're actually ruining your chances of making more profits than you usually get.  Your potential customers don't like it when you try to cram everything about your product right down their throats the first time you meet.

If this is the case, then you need to slow down and change your overpowering style. Recent studies show that this approach may be a much better way to market your product/service and clinch more deals - at least when it comes to online business. You may not know this, but your online prospects like it better when they get their information piece by piece.  Start pushing the information at them all at once and you'll start losing prospects.  Internet consumers like to take things gradually, at their own pace.

Have you ever wondered why email marketing - which involves marketing your product or service in small installments through short follow-up messages - works better than direct, in-your-face marketing techniques?  As a rule, follow-up messages get a higher conversion rate when compared to direct selling methods through sales webpages on first contact.

The Theory

To understand this concept better, put yourself in your prospect's shoes.

Would you like it when you get Information A, B, C, D, etc. delivered to you on the first contact?  Especially when it's perfectly obvious that these chunks of information are aimed towards pre-selling or even directly selling a product?

Or would you prefer that you get Information A today, then Information B the next time you meet, and the rest of the information given to you when you need it?

The second alternative makes the prospect feel more in control; like he or she is in charge of the situation. 

Your prospect would feel far less intruded upon when you use the second option.  It won't annoy your potential customers and it also serves up a nice reward - it also improves your chances of building up good relationships with your would-be customers.

What's more, giving information to your prospects one piece at a time builds up the excitement.

They will ask themselves, "What's next?  What will I learn next time?"

It develops a lot of curiosity in your prospects, leaving them with questions and anticipating the answers. 

Derek Freeman - author of "Social Anthropology And The Scientific Study Of Human Behavior" - made the following conclusion after a thorough and painstaking analysis: restraint leads to arousal.

When you avoid giving out the whole enchilada to your prospects, you'll find the inevitable results will be far more rewarding!

Have you ever heard the maxim, "Don't show all your aces at once?"  It may have had its beginnings in gambling, but this theory is also applicable in online business. You will have a better chance of making that actual sale when you show one "ace" at a time, rather than revealing the whole deck.

The Theory In Practice

Do you remember the biggest product launches that happened in recent years?  It's important to take note that most of the time, the "selling" process started several months before the real, honest-to-goodness launch itself.

These highly successful product launches used viral marketing tactics such as digital promotional materials, "leaked" pages, shocking media reports, sponsored reviews, etc. and cut them loose on the public.  And mind you: this was many, many weeks before the scheduled releases.

What was the purpose of such an "attack"?  To build up curiosity and to develop a growing demand among consumers; a demand to finally see and use this product that they've all been hearing or reading about for months.

The buzz gradually builds up to a fever pitch... and when the actual launch date arrives, the product will be sold out in stores in just a few hours' time and incredible sales records will be achieved all over the world!

The usefulness of this technique is now obvious, isn't it?

This ingenious method of gradually giving out information makes the prospective customers feel involved; they feel the need to get that product as soon as possible and experience it for themselves.  The consumers already had an emotional investment in the product even before they become aware of it; all because the information they needed was slowly given out to them.

This is the truth:  Emotional investment in a product - any product - automatically mean more sales and more profits!!!

The Theory INTO Practice

You think you've got it?  I've got a challenge for you.

Now that you've understood the real value of gradually giving out information to your prospects, try putting this theory into practice.

It would mean taking apart your promotional campaign and subdividing it into mini-campaigns, however.

I gotta admit - it's going to be very difficult and it will take a looooooong time.

Now you need to create a single webpage for every piece of information you want to give out, instead of one solitary page where you usually splash all the details.

How about email marketing?  You've been sending out one email per subscriber to direct them to a single sales page; now you'd have to send out a lot of emails - one email each for for every webpage you want them to visit.

And you're not even finished yet.  In the past, you created a webpage, filled it with content, and published it.  This content is permanent, and visitors will see the same content every time they visit this page.  Now you'd have to update it for every time you want to deliver a particular bit of information.

Whew - your work is going to be multiplied by the number of times you need to give out a single piece of information!

I'n afraid that's how it is.  But at least you're going to reap the amazing rewards that your well-paced marketing campaign will bring you!

Hmmmm... wait a minute.  Are we living in the age of modern technology or what? There's gotta be a faster and much more easier way to do what you'd have to do... This is a new, radical marketing approach, after all.

The Theory Made Real

I have a marvellous new digital tool to show you.  But don't be fooled by its name, okay?  There's a story behind that name which I'm gonna share with you later.  Yes, I know it may sound a bit "boring" or plain... but there's a catch:  this software contains a huge marketing potential that can help you achieve your dreams of online financial success.

Now I present to you...

The Turbo Tips Manager (Solo Edition) Dynamic Content Made Easy!

To your Success,
Ralf Skirr

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